Pandora, las joyas de moda
Pandora, una empresa de joyería danesa, ha transformado el encanto tradicional de las pulseras con la moda con piedras circulantes. Sin embargo, con esta nueva popularidad, las replicas o copias han encontrado su camino en el mercado de la joyería. No solo son accesorios falsos, sino que están hechos de materiales de baja calidad y una mano de obra pobre. Comprar lajoyería original de Pandora es especialmente importante cuando se trata de las garantías y reparaciones.
Consulta el catalogo actual de Pandora para asegurarte de que la pieza que deseas comprar aun se ofrece. Verifica el código del catalogo que esta escrito en cada pieza. Por ejemplo el código en un brazalete de plata esterlina es ale925. Ale indica que la pieza es autentica de Pandora y 925 se refiere a la plata esterlina.
Comprueba la pieza de joyería de metal de las marcas tradicionales. La joyería Pandora se hace solamente a partir de finos metales como el oro amarillo de 14 quilates y el oro blanco de 18 quilates. Por ejemplo, una pulsera de plata debe ser marcada con el código numero 925, el oro se debe marcar como 14K o 18K. Inspecciona cada pieza para buscar materiales de calidad. Los encantos de Pandora están hechos de cristal de Murano, tela de calidad y piedras preciosas. Confirma que el nombre de Pandora aparezca al lado del cristal Murano. Toma la joyería en cuestión a un distribuidor de Pandora para continuar con la inspección y la confirmación.
The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jewellery to a world-leading international jewellery company, with sales in more than 65 countries.
1982-1999: The early years
It all started nearly 30 years ago. Back in 1982 a jeweller’s shop that would one day become PANDORA was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.
From the beginning, they often travelled to Thailand in search of jewellery for importing. As the demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.
In 1987, after several successful years as wholesalers, the retail activities were discontinued and the company moved to larger premises. Meanwhile, the first in-house designer joined the company and PANDORA began to focus on creating its own unique jewellery. In 1989, the company decided to start manufacturing its jewellery in Thailand.
2000-2009: Building an international presence
In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and in the following years, driven by a growing and encouraging demand, the company began to expand internationally, entering new markets such as the United States in 2003 and Germany and Australia in 2004.
Over the following years, PANDORA rapidly expanded its market presence from a Scandinavian platform to an international marketing and sales platform driven mainly by third party distributors and strong production capabilities in Thailand.
In order to increase its production capacity, PANDORA opened a large scale, six-story fully-owned manufacturing facility in Thailand in 2005, which still forms a central part of the current production and infrastructure. In August 2008 a second manufacturing facility was opened in the same area, which in 2010 was followed by the opening of PANDORA’s third and fourth facilities in the same area, further strengthening our unique production setup.
PANDORA operates and manages a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. The products are sold in more than 65 countries on six continents through over 10,500 points of sale, including more than 670 PANDORA branded concept stores.
PANDORA’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.
Like the story of PANDORA.